In the end, his colleagues repay his kindness in an unexpected way.
Beautifully made and deeply poignant, it's now the envy of most other Christmas marketers.
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There are stunning and timely PSAs about guns and LGBT rights.
We've also got the year's craziest stunt, the best Christmas ad and the most memorable take on another hot topic: gender identity.
Agency: Grey, New York Director: Andrew Lane, Rival School Pictures Branded prank videos were largely on the decline in 2015, but this was a powerful exception.
Working for a gun control group, Grey opened a real-looking gun store on Manhattan's Lower East Side and invited people to check it out, with hidden cameras rolling.
It turned out to be more of a conversation starter than we ever anticipated, and we champion our brave clients for helping us start it." Agency: Leo Burnett, Paris Director: Olivier Staub, Quad Productions In a marvel of art and engineering, Burnett advertised electric heaters in one of the most crazily ambitious ways imaginable—by growing a lush garden in a glass cube 8,000 feet above sea level in frigid British Columbia, where temperatures dip to -30 degrees Celsius.