Women, surprisingly, beat out men with this preference: 9.1% of women cite nudes as their #1 reason to use dating apps, compared with 7.9% of men.
Those who identify as neither men nor women lead the pack, with 11.1% chasing nudes above all else. Coffee Meets Bagel has the highest percentage of users (11.2%) citing salacious snaps as their primary reason.
Well, also consider that 15.5% of women, 9.6% of men, and 7.4% of other genders use the apps purely for an ego boost. A significant number (10.2% of women, 9.6% of men, and 11.1% of others) are also primarily using the apps to find friends, though exactly what type of “friend” they’re looking for isn’t specified.
In dead last for main reasons to use dating apps are the oft-DM’d pics known as “nudes,” with only 8.7% of all survey respondents choosing it as their primary reason.
The online dating industry now brings in over billion in yearly revenue, but it’s unclear how much of that money is coming from dating apps in particular. Perhaps the most surprising thing we discovered was that only When it comes to meeting people, 79% of college students still vastly prefer the old standbys — meeting people through mutual friends or mutual interests.
All of them — from Tinder to Hinge, Ok Cupid to Bumble — are fighting for any advantage that allows them to recruit more users. Remember the rash of think pieces about Millennial “hook-up culture”? When it comes the most popular, most-used dating app, Tinder was the overwhelming favorite.
For nearly as long as humans have used computers, they’ve used them to find love — or at least some… By 1993, when Gary Kremen founded Match.com, the internet had made matchmaking quicker, more user-friendly, and efficient.
As early as 1965, Harvard undergraduates were using nascent punch card technology to match date-seeking students with each other.
Interest in online dating has skyrocketed in recent years, especially among younger Millennials.Ok Cupid and Match, both of which are mobile adaptations of older desktop online dating programs, were used by 8.6% and 6.4% of respondents, respectively.Grindr’s more specialized audience — the app is meant primarily for gay and bisexual men — probably explains why only 4.3% of respondents said they used it.More people of every gender are using the apps to pursue casual dating than to find hookups, which have nearly become synonymous with apps like Tinder.Although it’s by far the most commonly used dating app, nearly 50% of Tinder’s surveyed users cite curing boredom and getting an ego boost as their main intention.And after the release of the first i Phone in 2007, the smartphone revolution led to an explosion in mobile dating apps, which capitalized on new mobile GPS technology to streamline the process even further.